Courses

Custom build your personalized, highly interactive course based upon your needs. This course is hands on, tailored to develope the skills sets for Readers, Insight, or both, that you would like to further develope. In exiting this course you will have workable data in addition to a great foundation for future success with your Knowland Products.

This is an introductory course into the Readers program for international clients. Upon completion of this course users will have an understanding of the functionality and best practices in using the Daily Feed Tab, the Calendar View, Searching and Reporting tools, managing profiles and productivity tools, as well as understanding the graphical representations of your competitions monthly bookings. The workshop will run approximately 45 minutes in length and is available for all international users.

Basic overview of the Knowland Reader Board service. Topics include: The Calendar View, Consolidated Report, Telephone Verifications & Qualifications, our additional Scheduling & Booking features, Search Parameters and online help. Class runs approximately 50 minutes. All times listed for this class are Eastern Time.

Make Readers personal with the offerings in the People Tab. Learn how to track and view all of the leads that you have identified and seek out the most promising, while maintaining your competitive edge with a closer look of your competitions’ booking behavior represented in graphs.

Explore the various reports offered in the Knowland Report portfolio. Run and customize several key reports and understand the detail provided in each report to export the information that is important to you.

Keep your thumb on the pulse of your comp set with the Daily Feed tab. Discover what has occurred most recently in your Comp Set, understand and manage the alert features available in Readers and learn how to view your weekly Comp Set Activity with your Reader Board Calendar.

This workshop will provide administrators an in depth understanding of the productivity tools available in Readers, in addition to the Settings capabilities, which will ensure the best return on investment.

Access, Understand, and Utilize the detailed information that Readers provides for each lead holding events in your Comp Set.

When searching the expansive Knowland Group database, understanding how to best utilize the search tools is imperative. This highly interactive workshop will provide not only an in-depth review of how to use the powerful mapping tool, but also explores the most effective means of advanced search filter development. You will leave this workshop with the ability to effectively search for high probability leads, and with a list of advanced search filters ready for use. By appointment only.

This course is recommended for administrators and those who will be working with configuring and maintaining your account settings and productivity. Explore the customizable aspects of your account in your Settings and learn the most effective productivity practices to ensure the best return on your investment.

Knowland University training staff will come to your hotel for an on-site session tailored to your needs. In this hands-on class, you will learn the fundamentals of searching Insight, our international event data of over 2.5 million events. Find targeted leads using our dynamic mapping tool, advanced search filters and Smart Targeting technology to book more and better business into your hotels. This class is designed to be highly interactive and a working session to ensure you gain practical knowledge that can be applied on the job right away to help you find more and better leads. Length and topics of this course can be customized based on your needs.

Understand the features and implementation of this powerful tool offered in Insight. Learn the best practices in configuring account and individual Smart Targeting Preferences, while exploring all the possibilities this targeting tool offers in expediting your lead generation process.

This course provides the best practices in quickly and easily pin pointing the groups that are holding events near you amongst Insight’s vast database using each of the three search methods available, helping to maximize your productivity and precision in searching for and reviewing leads to determine their compatibility with your property.

Learn the best practices in generating, understanding, and extracting details for your best local leads using multiple search methods in Insight.

Discover how INSIGHT can change the way your hotel conducts group needs. Using our revolutionary tool, you will be able to search groups with booking needs across North America and beyond. Basic overview of mapping tool, generating results, and advanced search filters. This class is open to all INSIGHT clients and runs approximately 50 minutes. Scheduled times for this class are all Eastern time

This course is designed for Insight Express users; hotels with 1,000 sq. ft. of meeting space or less. Learn how to generate thousands of leads in seconds, pursue overflow business, find small group meetings, use Insight Alerts, use your Verifications, and more! **Please make sure you are an Insight Express subscriber as this will be different than our Insight product training.**

COMING SOON -- In this class, you will learn how to be more proactive in your sales activities; and more specifically, how to track potential events before the RFP stage. Let’s face it; if you wait for the RFP stage, you just lost that business. Using Target Net, you can get ahead of your competition by being more proactive and fining high-probability leads, and to keep track of your sales process. In this class, you will learn how to use Target Net to manage your entire sales process from setting up accounts for your leads to booking and managing an event. This class is designed to be highly interactive and a working session to ensure you gain practical knowledge that can be applied on the job right away to help you find more and better leads. Length and topics of this course can be customized based on your needs.

COMING SOON -- This course is designed for client administrators or anyone in your organization who will be assigned the task of setting up Target Net, customizing it, running reports, and otherwise monitoring sales activity. This hands-on workshop will give administrators everything they need to know in order to set-up, customize, and extract information from Target Net so your sales team can take advantage of everything Target Net has to offer and ultimately improve sales.

This Self-Paced learning introduces Communications Management in Target Net. It has been specifically developed for first-time users in Target Net. Upon completion of this course, users will be able to create and manage communications, view others' communications, monitor notifications and have a better understanding of Target Net's Communication tools.

This class demonstrates efficient and effective ways to manage your bookings in Target Net. This course requires a working knowledge of accounts and contacts. Topics range from setting automatic reminders to ensuring proper room block setup. Real life scenarios are discussed and best practices shared.